Specific Attributes

Job Title: Sales Executive – Electronics

Product: Small Home Appliances
Job Location: Biratnagar, Nepal

Job Description

The Sales Executive will be responsible for increasing business volume by presenting and selling small home appliances to existing and potential customers through primary and secondary markets. The role involves managing distributors, developing customer relationships, achieving sales targets, and expanding market coverage.

Required Skills

• Strong sales and business development skills.
• Good knowledge of primary and secondary sales markets.
• Strong distributor and dealer management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to identify new sales leads and convert prospects into customers.
• Strong customer relationship management and retention skills.
• Good knowledge of sales planning, market coverage, and route/journey planning.
• Ability to achieve sales targets and work under pressure.
• Good understanding of market collection and payment follow-up processes.
• Strong problem-solving and field troubleshooting abilities.
• Basic understanding of competitor analysis and market intelligence.
• Good product presentation and demonstration skills.
• Proficiency in MS Office (Word, Excel, PowerPoint) and basic sales reporting tools.
• Ability to prepare sales reports and maintain accurate customer/distributor records.
• Willingness to travel extensively within the assigned territory.
• A valid two-wheeler driving license and own vehicle will be an advantage.
• Strong team coordination and time-management skills.
• Fluency in Nepali and English; knowledge of the local language will be an advantage.

Responsibilities

Key Responsibilities

1. Prepare daily work schedules and implement sales journey plans to ensure effective market coverage, sales volume, value achievement, and product distribution.
2. Effectively manage distributors and support them in achieving assigned sales targets.
3. Follow up on new leads and referrals generated through field sales activities.
4. Identify potential sales prospects, contact customers, and develop new business opportunities as assigned.
5. Maintain updated product knowledge and effectively use sales and marketing materials.
6. Establish and maintain strong relationships with distributors, existing customers, and potential prospects to ensure customer retention and business growth.
7. Manage account services through regular follow-ups, quality checks, and customer support.
8. Identify and effectively troubleshoot customer and distributor issues in the field.
9. Communicate information regarding new products, competitive activities, market opportunities, special developments, and customer feedback to the concerned authorities.
10. Participate in marketing activities, including seminars, trade shows, product demonstrations, promotional campaigns, and other events.
11. Follow up on outstanding payments and support timely collection from the market.
12. Coordinate shipping schedules, product deliveries, and merchandise distribution with relevant teams and distributors.
13. Monitor market trends, competitor activities, pricing, and customer preferences to identify opportunities for business expansion.
14. Ensure achievement of assigned sales targets and provide regular sales and market reports to management.

Experience

2–3 years of relevant experience in electrical/electronics sales, preferably in consumer appliances or FMCG/distribution-based sales.

Education

Bachelor’s or Master’s Degree in Business Administration, Marketing, Management, or a related field.