Specific Attributes

Position: Modern Trade Supervisor

Department: Sales / Modern Trade

Reports To: Modern Trade Manager / Sales Manager

Job Summary

The Modern Trade Supervisor is responsible for managing and developing sales activities across modern trade outlets such as supermarkets, hypermarkets, department stores, and retail chains. The role involves achieving sales targets, maintaining strong relationships with key accounts, ensuring product availability and visibility, and supervising the sales team and merchandising activities.

Key Skills

• Sales and target achievement
• Modern trade account management
• Negotiation and relationship management
• Team supervision and leadership
• Merchandising and retail execution
• Market and competitor analysis
• Communication and presentation skills
• Problem-solving and decision-making
• Reporting and data analysis
• MS Office / Excel proficiency

Key Performance Indicators (KPIs)

• Achievement of sales targets
• Sales growth by account/outlet
• Product availability and stock-out rate
• Distribution and outlet coverage
• Display and merchandising compliance
• Promotional execution and effectiveness
• Inventory and expiry management
• Customer satisfaction and account retention
• Team productivity and performance

Responsibilities

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for assigned modern trade accounts.
• Manage relationships with supermarkets, hypermarkets, department stores, and retail chains.
• Ensure adequate product availability, stock levels, and timely replenishment at outlets.
• Monitor product displays, shelf positioning, pricing, promotions, and visibility.
• Coordinate with modern trade customers regarding orders, promotions, discounts, and promotional activities.
• Plan and execute in-store promotions, campaigns, product launches, and merchandising activities.
• Monitor competitor activities, pricing, promotions, and product placement.
• Conduct regular market and outlet visits to identify sales opportunities and operational issues.
• Supervise and guide sales representatives, merchandisers, and promoters assigned to modern trade outlets.
• Ensure proper implementation of company sales and merchandising standards.
• Track sales performance and prepare regular sales and market reports.
• Coordinate with the warehouse and distribution team to ensure timely delivery and minimize stock-outs.
• Monitor inventory, expiry, damages, returns, and slow-moving products.
• Resolve customer complaints and coordinate with relevant departments for timely solutions.
• Maintain accurate records of sales, orders, promotions, and outlet performance.
• Identify new business opportunities and support the expansion of modern trade accounts.
• Ensure compliance with company policies, procedures, and reporting requirements.

Experience

• 2–4 years of experience in sales, modern trade, FMCG, retail, or a related industry.
• Experience managing supermarket chains and modern trade outlets is preferred.
• Strong understanding of sales, merchandising, promotions, and retail operations.
• Experience in supervising sales or merchandising teams will be an advantage.

Education

Bachelor’s degree /Plus 2 in Business Administration, Marketing, Sales, or a related field.