Specific Attributes

A leading multinational FMCG organization, globally recognized for its quality snacking and food products, with a strong presence in the namkeens and savory snacks segment.

Role Overview:

The Brand Manager will be responsible for driving brand strategy, innovation, communication, and growth for the Namkeens category. The role demands strong consumer insight, creative thinking, cross-functional collaboration, and expertise in FMCG brand management.

Responsibilities

• Develop and execute brand strategy and marketing plans for the Namkeens portfolio.
• Drive market share, penetration, and consumer preference through impactful brand campaigns.
• Conduct market research, consumer insights, and competitor analysis to identify growth opportunities.
• Manage brand positioning, packaging design, product innovation, and launches.
• Work closely with R&D, supply chain, and sales teams to ensure product excellence and availability.
• Lead ATL & BTL marketing campaigns, digital & influencer marketing initiatives.
• Manage P&L for the brand, ensuring profitability and growth.
• Build strong trade marketing strategies and coordinate with the sales team for execution.
• Track, analyze, and report brand performance, ROI, and campaign effectiveness.
• Ensure compliance with global brand guidelines while adapting strategies for local markets.
• Key Requirements:

Experience

Key Requirements

• 5–8 years of experience in FMCG brand management, ideally in snacks/namkeens/bakery.
• Proven track record of successful brand building and product launches.
• Strong analytical skills with experience in consumer insights & data-driven decision making.
• Creative thinker with excellent communication, presentation, and leadership skills.
• Ability to work in a fast-paced, global MNC environment with cross-functional teams.

What we Offer

• Opportunity to manage a high-growth FMCG category with global exposure.
• Competitive compensation with performance-linked incentives.
• Dynamic, collaborative, and inclusive work environment.
• Career progression in a leading multinational FMCG organization.

Education

MBA in Marketing / Business Management (preferred Tier 1/Tier 2 B-schools).