Specific Attributes

Job Industry: Reputed Advertising/Branding Agency

Position: BRAND STRATEGIST

Job Overview:
We are seeking a creative and strategic Brand Strategist to lead the development and execution of impactful branding initiatives. The ideal candidate will have a deep understanding of consumer behavior, market trends, and digital marketing techniques. You will work closely with cross-functional teams to create compelling brand stories, enhance brand visibility, and drive business growth.

Skills & Competencies:

• Strong analytical skills and data-driven decision-making.
• Excellent verbal and written communication skills.
• Creative thinker with an eye for design and storytelling.
• Proficient in digital marketing tools, analytics platforms, and graphic design software.
• Ability to manage multiple projects in a fast-paced environment.
• Strong leadership and project management skills.

Personal Attributes:

• Innovative, proactive, and self-motivated.
• Strategic mindset with attention to detail.
• Ability to work independently and as part of a team.
• Passionate about branding and consumer behavior.

Responsibilities

• Develop and implement brand strategies to strengthen market positioning and awareness.
• Conduct market research and competitor analysis to identify trends, insights, and growth opportunities.
• Craft compelling brand stories and messaging that resonate with target audiences.
• Oversee brand consistency across all platforms, including digital, print, and in-store.
• Collaborate with creative teams to design marketing campaigns and visual assets.
• Analyze campaign performance using digital analytics tools and adjust strategies accordingly.
• Create and present brand plans, reports, and recommendations to stakeholders.
• Monitor brand perception and customer feedback to refine strategies.
• Stay up-to-date with industry trends and best practices.

Experience

• 2-5 years of experience in brand strategy, marketing, or advertising.
• Proven experience in brand management, campaign planning, and market analysis.

Education

Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related field.