Specific Attributes

Organisation: Reputed Business House

Product Category : FMCG

Job Station : Kathmandu

Job Purpose:

 The Sales Officer will be responsible for managing and expanding the modern trade/general trade sales for an FMCG trading company. The successful candidate will play a critical role in achieving the company's sales objectives by developing and implementing effective sales strategies, managing key accounts, and ensuring high levels of customer satisfaction.

Key Requirements:

• Develop and implement sales strategies to achieve the company's sales objectives.
• Manage and expand the company's modern trade/general trade sales channels.
• Build and maintain strong relationships with key accounts, including retailers, wholesalers, and distributors.
• Conduct regular market research and analysis to identify new business opportunities and stay up-to-date on industry trends.
• Monitor sales performance, identify areas for improvement, and take corrective action as necessary.
• Ensure high levels of customer satisfaction by responding to customer inquiries and resolving complaints in a timely and professional manner.
• Collaborate with other departments, such as marketing and logistics, to ensure effective communication and coordination of sales activities.
• Prepare regular sales reports and present findings to senior management.
• Participate in trade shows, exhibitions, and other marketing events to promote the company's products and services.
• Keep abreast of competitors' activities and recommend appropriate actions to maintain and increase the company's market share.
• Requirements:
• Bachelor's degree in business, marketing, or a related field.
• At least 2 years of experience in sales, preferably in an FMCG trading company.
• Strong communication, negotiation, and interpersonal skills.
• Ability to build and maintain strong relationships with customers and key stakeholders.
• Good analytical and problem-solving skills.
• Familiarity with modern trade/general trade sales channels and their operations.
• Proficiency in Microsoft Office and other relevant software applications.
• Ability to work independently and as part of a team in a fast-paced environment.
• Willingness to travel as needed.

Responsibilities

• Manage the Modern Trade accounts (BBSM, Big Mart, SMT, etc) strategically and also with business orientation.
• Handling Trade Activation for MT Accounts for Merchandising Activities like new launches, Visibility, and Promotions conducted at the account level.
• Develop and execute monthly/quarterly and yearly customer plans.
• Achieve agreed sales volume and control of expenses.
• Product Management (Forecast, Availability, Listing, Merchandising, Shelf Share, Pricing)
• Development and retention of the distribution network timely and professionally.
• Update yearly contract with business terms favorable for company
• Build & maintain relationship with managers, directors of key accounts.
• Supervise and lead of the Modern Trade sales team
• Lead the development of the sales organization in terms of recruitment, training/coaching, motivation and control.
• Manage the sales team by outlining clear objectives & ensuring a transparent, standardized incentive structure
• Implement and recommend sales strategies and plans.
• Set objectives and targets for the sales staff and the distribution network in the assigned area.
• Set and on-going adjust working calendar/sales routes for sales team to maximize productivity and service.
• Understand and follow the competitive market situation.
• Management of the sales administration (credit, delivery co-ordination, cash, commissions and report writing)
• Maximize customer service and take any necessary action to maintain same including the satisfaction of any customer complaints.
• Adhere to the company’s Accounting and Administration policies and guidelines.
• Identify and act on cost reduction opportunities especially those that arise out of increased collaboration with the customer
• Set up Standard Operating Procedures to service Key Account Customers.

Experience

At least 2 years of experience in sales, preferably in an FMCG trading company.

Education

Bachelors / Masters