Specific Attributes

Organisation: FMCG (Choclates MNC)

Responsibilities

• To cover key customers for the region during each visiting cycle
• To partner with Customers by resolving their problems / challenges w.r.t. sales & marketing of Morde Products
• To assess and manage performance of key customers
• To visit major distributors, sub-distributors, wholesalers during every visiting cycle in order to give them personalized attention
• To develop a strong work relationship with clients by providing them adequate support for sales and marketing activities
• To analyze reports to understand trends w.r.t. each segment, product and competition for the region. Provide inputs to ASM based on analysis.
• To study the product and pricing strategies adopted by the competitors for each product segment and provide inputs to ASM for the same

• To use work relationships and networking skills to get information from end customers, traders, retailers, sub-distributors and main distributors on competitor’s products , pricing etc.
• To monitor stock levels at Customer end and coordinate with dispatch team to ensure that products are supplied to them within the promised timelines
• To ensure timely receipt of advance payments from the customers for the region
• To submit Stock & Sales report and Secondary Sales report to Sales Admin Team on time
• To participate in knowledge sharing sessions with the team and share information on customers, market trends, competitor strategy, common challenges faced and ways to overcome them.
• To spread awareness among customers w.r.t. launch of new products / new applications through channels like email, SMS, workshops etc.
• To use networking skills to tap new markets or new customers within the existing markets
• To identify and recommend new channel partners to ASM for further assessment
• To implement sales strategy for achievement of sales target for each Segment, Product and Region
• To organize B2B exhibition of Morde products along with ASM and Marketing team
• To provide support to Main Distributors / Sub-Distributors when they participate in local exhibitions; provide marketing material and expert support (if required)
• To support ASM for conducting workshops for educating end customers and channel partners on Morde products, application of products, quality standards followed by the company; creating awareness on adulteration of products prevailing in the market and how they can identify such products. Ultimately, enhancing brand equity of the company. 
• To support ASM for conducting lectures, workshops, audio-visual shows, culinary shows etc. in catering colleges and food technology institutes as a part of branding exercise

Experience

1-5 years of experience in Sales for Food / FMCG industry

Education

• Graduates or PG specializing in Marketing and Sales from a reputed institute
• Candidates with Diploma / Degree in Hotel Management will be preferred